SEO packages for small business: what should be in one

2 min read · Updated

The short answer

Good SEO packages for small business are defined by what gets done each month, not by tier names: Google Business Profile upkeep, fixes to your site, new or improved pages for your services and areas, listing cleanup, review replies and a report on calls and leads. Compare by those tasks, ownership, and how easily you can leave.

What should be in one

  • Google Business Profile updates, posts and photo uploads.
  • Technical fixes to your site, done rather than just reported.
  • New or improved pages for real services and areas.
  • Directory listing corrections.
  • Review monitoring and replies, if included.
  • A monthly report covering calls, forms and bookings.

How to compare them

  • Ask for the task list per month, not a page count.
  • Check who owns the content, accounts and site if you leave.
  • Prefer month-to-month terms, or a short initial period.
  • Ask what happens in month four, when the easy fixes are done.

Questions

Are cheap SEO packages worth it?

Only if the task list is real. Many cheap packages are reports with little work behind them.

What's a local SEO package?

One focused on your Google profile, maps, listings and reviews, which is most of what a local business needs.

How long should I commit?

Long enough to see changes, a few months. Avoid long lock-ins.

Want to discuss Search Presence?

Book a time with Lehvel and we’ll go through what your business actually needs.