The interface changes. The business questions remain.
AI is changing how customers discover businesses, how teams make decisions, and how information moves between people and machines. Jason Murphy brings two decades of public speaking and digital-industry experience to the conversation, connecting what we've learned from earlier internet shifts with what organizations need to understand now.
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Chambers of commerce · Industry conferences · Executive briefings · Podcasts · Live collaborations
A perspective built over time
Experience is useful when it helps us recognize what is actually changing.
Jason entered the digital industry in 2004, as online retail was becoming part of everyday commerce. Since then, he has worked through the rise of search, mobile, content marketing, social platforms, video, and social commerce. Today, his attention is on AI, agentic systems, and the infrastructure businesses need to participate in the machine-mediated internet.
The throughline isn't a prediction about which platform wins. It's an understanding of how customers behave, how organizations operate, and why the information behind every digital experience matters.
His speaking combines systems thinking with practical examples from sales, marketing, technology, and operations. The objective is to give audiences clearer frameworks for decisions, not a list of tools to buy.
Six themes, adapted to the room.
- 01
Business Truth
Your business knows more than the internet does.
Why organizations have more knowledge than their websites, listings, systems, and AI assistants can represent, and what it takes to make institutional knowledge reliable, structured, and useful.
For Business leadership, industry associations, local business communities.
- 02
The next internet
We've seen the transitions. AI changes the interface, and more.
What two decades of digital transitions teach us about customer behavior, overhyped technology, and the genuinely new capabilities of AI.
For Chambers, conferences, leadership teams.
- 03
Customer journeys
What happens when customers delegate the research?
As intelligent assistants increasingly help people discover, compare, and evaluate options, businesses need to rethink how they make trustworthy information available beyond their websites.
For Retailers, distributors, marketing and commercial teams.
- 04
Institutional knowledge
From what a business knows to what its systems can use.
How conversations, legacy websites, physical documents, product expertise, and business processes can be organized into working digital infrastructure. Draws from Lehvel's applied field research, including D.W. Ross.
For Enterprise operators, industry groups, business transformation programs.
- 05
Applied AI
Before you adopt another AI tool, test the work it actually completes.
What hands-on experiments with models, open-source projects, and orchestration reveal about cost, reliability, human oversight, and the difference between impressive demos and useful systems.
For Technology teams, founders, operators, executive audiences.
- 06
Business discovery
Your website still matters. Its job is changing.
From SEO and online discovery to machine-readable information and AI representation: how to prepare for a landscape where customers may not visit a website before making a decision.
For Chambers, marketing organizations, industry associations.
How we can work together
More than a keynote.
- Chamber and association talks
- Accessible sessions for owners, operators, and community business leaders.
- Conference keynotes and breakouts
- Research-led perspectives tied to the audience's industry and business realities.
- Executive briefings
- Facilitated discussion for leadership teams navigating AI and digital change.
- Interactive workshops
- Practical frameworks, demonstrations, and audience participation.
- Panels, fireside chats, and podcasts
- Conversational interviews with historical context and specific business implications.
- Live collaborations
- Joint demonstrations and technical discussions with founders, practitioners, and technology partners.
Formats and topics can be tailored to the audience and event. Availability and fees are discussed directly.
What informs the talks
Ideas tested against the real world.
- Lehvel Research
- Studies how people and machines discover, interpret, and use business information.
- Lehvel Labs
- Evaluates models, tools, workflows, and emerging technologies in bounded experiments.
- AI Observatory
- Develops methods for observing, documenting, and comparing machine-mediated representations of businesses.
- Field Research
- Shows what changes when fragmented institutional knowledge becomes structured operational infrastructure.
These are sources of perspective and evidence, not a presentation of subscription services.
About the speaker
Jason Murphy
Founder, Lehvel · Business educator · Technology practitioner
20+ years in emerging technology, from early internet retail and mobile commerce to artificial intelligence.
Jason Murphy is a curious technical marketing engineer and researcher who has spent more than two decades building digital platforms, search programs, and digital products for businesses. Since 2004, his work has followed the evolution of digital technology and its influence on how customers discover, evaluate, and interact with businesses. As founder of Lehvel, Jason leads product, strategy, and applied research into Business Truth, emerging technologies, and the next generation of digital infrastructure.
Everything you need to introduce the conversation.
Copy any of this into a program, agenda, registration page or show notes. Nothing here needs a form or an email address.
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One-line descriptor
Jason Murphy is the founder of Lehvel, an applied research and technology company examining how fragmented business knowledge becomes reliable digital infrastructure.
Stage introduction · 25 words
Please welcome Jason Murphy, founder of Lehvel, a curious technical marketing engineer and researcher working in emerging technology since 2004, from internet retail to AI.
Short biography · 75 words
Jason Murphy is a curious technical marketing engineer and researcher with more than 20 years in emerging technology, from early internet retail and mobile commerce to artificial intelligence. Since 2004, he has built digital platforms, search programs and digital products for businesses. As founder of Lehvel, he leads product, strategy and applied research into Business Truth, emerging technologies and the next generation of digital infrastructure. He brings 20 years of public speaking to business audiences.
Extended biography · 150 words
Jason Murphy is a curious technical marketing engineer and researcher with more than 20 years in emerging technology, from early internet retail and mobile commerce to artificial intelligence. He has spent more than two decades building digital platforms, search programs and digital products for businesses. Since 2004, his work has followed the evolution of digital technology and its influence on how customers discover, evaluate and interact with businesses. As founder of Lehvel, Jason leads product, strategy and applied research into Business Truth, emerging technologies and the next generation of digital infrastructure. Lehvel is an applied research and technology company studying how fragmented business knowledge becomes reliable digital infrastructure. With 20 years of public speaking experience, Jason helps business audiences connect the earlier internet shifts with the questions leaders face now: how customers find businesses, what intelligent systems can reliably understand, and what to establish before adopting another platform or tool.
Session titles and abstracts · Adapt to your audience
- Business Truth: Your Business Knows More Than the Internet Does
- Businesses accumulate knowledge across people, documents, and software, but much of it cannot be accurately represented online. Explore how to organize that knowledge so people and intelligent systems can use it responsibly.
- The Next Internet: Lessons From Two Decades of Digital Change
- From e-commerce to mobile and social, every internet transition changed customer behavior before it changed the technology stack. What can those transitions teach us about AI, and what is genuinely different this time?
- When Customers Delegate Discovery to AI
- AI assistants are increasingly involved in how people research and compare businesses. Examine the implications for trust, customer journeys, structured information, and the future role of websites.
- From Institutional Knowledge to Working Infrastructure
- Product expertise, paper documents, and operational conversations contain valuable business knowledge. See how AI-assisted methods can help structure that knowledge and connect it to useful systems, with appropriate review and controls.
- Applied AI: Test the Task, Not the Demo
- New models and tools promise speed, savings, and automation, but results depend on the work being completed. Learn a practical framework for assessing cost, reliability, human oversight, and business value.
- The Website Still Matters. Its Job Is Changing.
- Businesses are represented across websites, search, AI answers, and a growing number of machine-readable interfaces. Learn why accurate, coherent information is becoming a strategic foundation rather than a technical afterthought.
Promotional copy: chamber of commerce
What should local businesses understand about AI before buying another tool? Join Jason Murphy, founder of Lehvel, for a practical discussion of Business Truth, changing customer behavior, and the information businesses need to make available as the internet becomes more machine-mediated. Drawing on two decades of experience in digital, Jason connects the lessons of earlier technology shifts with what business owners should examine today.
Promotional copy: industry conference
AI is changing how products, providers, and organizations are discovered, evaluated, and represented. Jason Murphy, founder of Lehvel, explores why institutional knowledge and accurate, structured business information matter as customers increasingly rely on intelligent software. The session combines historical perspective, practical research, and a grounded discussion of opportunities and constraints.
Podcast host introduction
Today we're joined by Jason Murphy, founder of Lehvel. Jason has worked in digital since 2004 and brings 20 years of public speaking experience to questions about AI, business knowledge, and how customers discover and evaluate companies. We'll talk about what's genuinely changing, and what we've seen before.
Suggested podcast questions
- What's a pattern from the early internet that you recognize in the current AI wave?
- Why do you think business information is more fragmented now than it was a decade ago?
- What do people misunderstand about the relationship between websites, search and AI agents?
- What have the experiments inside Lehvel Labs changed your mind about?
- If a business could make only one foundational improvement to its digital information, what would you examine first?
The headshot is Jason's approved portrait, and the stage image is an illustration. No event photography, venue logos, testimonials or past-engagement credits appear on this page, and none should be added to a program on our behalf.
Speaking inquiries
Let's make the conversation useful.
Planning a chamber event, industry conference, leadership conversation, podcast, or live collaboration? Share the audience, the question you're exploring, and the format you have in mind. We'll discuss whether there's a good fit.