How to add my business to Google, or claim the listing that's already there

2 min read · Updated

The short answer

To add your business to Google, first search for it on Google Maps: it may already exist. If it does, open the listing and choose to claim it. If it doesn't, use Add your business in Maps or start at Google Business Profile. Either way, you'll need to verify before your edits and reviews are under your control.

Check whether it already exists

Google creates listings from public information and user suggestions, so many businesses have one before the owner ever signs up. Search your exact name and town on Google Maps before creating anything, or you'll end up with a duplicate.

Claim or create

  1. If the listing exists: open it and choose the option to claim or manage this business.
  2. If it doesn't: choose Add your business in Google Maps, or start at Google Business Profile.
  3. Enter your real name, category, and either your address or your service area.
  4. Verify with the method Google offers.

If someone else already manages it

A former employee, an old agency or a previous owner may control the listing. Google lets you request access; the current owner is asked to respond, and if they don't, you may be offered a way to verify and take over.

Questions

Is it free to add my business to Google?

Yes. A Business Profile costs nothing.

Do I need a storefront?

No. Service-area businesses can list the areas they serve and hide their address.

How long until it shows on Maps?

Usually soon after verification, though showing for your services takes longer.

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