Google Business Profile not showing up? Here's why

2 min read · Updated

The short answer

If your Google Business Profile is not showing up, first check its status: unverified, under review and suspended profiles don't appear. If it's live, search your exact business name. If it shows for that but not for your service, the problem is relevance or distance, not a missing profile.

Check in this order

  1. Sign in and look at the profile's status.
  2. Search your exact business name.
  3. Search your name plus your town.
  4. Search your main service from a different location, or ask a customer to.
  5. Search for duplicates of your business under old names or addresses.

The usual causes

  • Not verified yet.
  • Suspended, or under review after a recent edit.
  • A duplicate profile splitting your details and reviews.
  • Another business at the same address being shown instead.
  • A new profile that hasn't built up reviews or relevance.

Questions

How long does a new profile take to appear?

Usually soon after verification, but ranking for your services takes longer.

My profile shows on Maps but not in Search. Why?

They're different result sets. Search your exact name in both and compare.

Should I create a new profile?

No. Fix the existing one, or you'll end up with a duplicate.

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