How to delete a Google Business Profile, and when not to

2 min read · Updated

The short answer

To delete a Google Business Profile, sign in, open the profile's settings and choose to remove it. That removes your management of it, but the business listing can stay on Google Maps. If you've closed, mark the business permanently closed instead. If you've moved or sold, update or transfer the profile rather than deleting it.

What deleting actually does

Removing a profile from your account ends your control of it. It doesn't necessarily remove the place from Maps: Google may keep the listing, and anyone can suggest edits to it. Deleting is rarely what an owner wants.

Pick the right option

  • Closed for good: mark the business permanently closed.
  • Closed for a while: mark it temporarily closed.
  • Moved: update the address, and keep the reviews.
  • Sold: transfer ownership to the new owner.
  • A duplicate: ask Google to merge or remove it, keeping the profile with your reviews.

If you really want it gone

  1. Sign in to the account that manages the profile.
  2. Open Business Profile settings.
  3. Choose to remove the Business Profile and confirm.

Questions

Will deleting my profile remove my reviews?

You lose access to them. The listing and its reviews may stay public.

Can I delete a profile I don't manage?

No. You can report it as closed or as a duplicate.

Should I delete and start over to fix problems?

No. A new profile starts with no reviews and can create a duplicate.

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