Google Business Profile stickers and posters: the free marketing kit

2 min read · Updated

The short answer

Google offers a free Business Profile marketing kit that turns your profile into a "review us on Google" or "find us on Google" sticker, poster or social graphic with your name and a QR code. You download and print it, or use the files with your own printer. Put it where customers finish: the counter, the door, the receipt.

What's in the kit

  • Printable stickers and posters with your business name.
  • A QR code that opens your profile or review link.
  • Graphics for social media featuring your reviews.

Where they work

  • On the door or window: "Find us on Google".
  • At the counter or checkout: "Review us on Google".
  • On a card handed over when a job is done.

Same rules as any review request

A sticker asks everyone who sees it, which is exactly right. Don't pair it with a discount for reviews; incentives break Google's review policies.

Questions

Does Google mail stickers?

Availability varies. The printable files are the reliable route.

Is the kit free?

Yes.

Sticker, tap card or QR code?

Use whichever gets asked most often. Many businesses use a counter sticker and a card.

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