Google Business Profile
- Verified, with the right primary category.
- Hours, including holiday hours, set before the holiday.
- Service area or address, not both unless customers visit.
- Services listed with the names customers use.
- Real photos from the last few months.
Your website
- Town and service in the homepage title.
- One page per main service, not one page listing everything.
- Phone number as tappable text on every page.
- LocalBusiness schema with the same details as your profile.
- Loads quickly on a phone.
Listings
Apple Business Connect, Bing Places, Facebook, Yelp and your trade's directories. Same name, address and phone on each. An old number on one directory does more harm than a missing listing.
Reviews
- Ask every happy customer, in person and by text.
- Reply to every review, good and bad.
Questions
How long does local SEO take?
Profile fixes can show within weeks. Reviews and content build over months.
Do I need to blog for local SEO?
Service pages matter more. Articles help when they answer questions customers really ask.
Can I do local SEO myself?
Yes. This list covers most of it. Help pays off when you're competing in a crowded market.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn