Nail salon marketing that fills the appointment book

By · 2 min read · Updated

The short answer

Nail salon marketing is mostly photos and rebooking. Photograph every set worth showing, post the best to Instagram and your Google Business Profile, and name the technician and style. Put online booking on your profile and in your bio. Then keep regulars on a schedule by booking their next fill before they leave, with a text reminder.

Photos that bring clients

  • Natural light, a plain background, the hand at a slight angle.
  • Name the style clients search for: chrome, French tips, gel-x.
  • Post the same photo to Google, where local searchers see it.

Walk-ins

Wait time is what walk-in customers want to know. A Google post or story each afternoon saying how busy you are gets more walk-ins than a discount does.

Keeping regulars

Book the next appointment at checkout. Send a reminder two days before and a "time for a fill?" text at three weeks for anyone who didn't book.

Questions

Which Google category should a nail salon use?

Nail salon as the primary category. Add others only for services you really offer.

Do nail salons need a website?

A simple one with prices, booking and photos helps, but your Google profile matters more.

How do I get more reviews?

Ask while the client is admiring the set, with a QR code at the station.

About the author

, Founder

Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.

Jason Murphy on LinkedIn

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