Salon social media marketing that books chairs

By · 2 min read · Updated

The short answer

Salon social media marketing works when each post points to a booking. Post finished cuts and color in good light, tag the stylist who did it, and name the service. Put your booking link in the bio and on every story. Ask the client before posting, and let stylists share to their own accounts.

What to post

  • Finished work in window light, front and back.
  • Before and after for color corrections, which get saved and shared.
  • Openings this week, with the stylist and the service.
  • Short videos of a blowout or styling tip.

Stylists and the salon account

Clients often follow the stylist, not the salon. Tag them on every post and let them share. If a stylist leaves, the salon account still has the work and the reviews, so post everything there first.

Questions

Instagram or TikTok for a salon?

Instagram for booking and portfolios. TikTok if someone enjoys making video.

Do I need permission to post a client?

Yes. Ask every time, and don't show faces without it.

Does social replace Google for a salon?

No. New clients still search Google for salons nearby; keep photos there too.

About the author

, Founder

Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.

Jason Murphy on LinkedIn

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