Night view from the operator's seat of a forklift in a building-materials yard, with a strapped lumber bundle on the forks and lit racks on both sides.

Systems engineering that starts with your people

We understand your business. Then we build what it needs.

Lehvel builds AI systems that win more jobs for owner-run trade businesses. Lehvel is Jason Murphy. He learns how your business wins work, from the first call to the signed quote, then builds the AI that answers every lead, speeds up the quote and follows up. A person checks what ships, and he keeps it running.

Talk to Jason

Voice: Jason Murphy, founder of Lehvel, recorded outside a client's building, November 2026.

Six weeks ago, I brought them together on my tech stack at Lehvel. We sat down, did interviews with them, leveraged AI to gather notes, organized them. And all they needed was someone to show them the way, someone that didn't speak like a robot, and someone that could translate it into their language.

Live from LehvelLiveAsked ChatGPT 20 questions about Lehvel and its field; 8 answers mentioned Lehvel, 18 claims matched Lehvel's stated facts and 0 conflicted. Nov 5, 16:29 UTC

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Solutions

private quote

For specialty distributors and manufacturers.

1
Free Readiness Check
What software can read on your site today.
2
Business Truth Diagnostic
A scoped investigation and an executive review.
3
Lehvel Engineering
Scoped builds on your own systems.
4
Managed Operations
Ongoing upkeep with verified outcomes.

All solutions: each offering with its scope.

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lehvel / how we work6 steps

How we work.

Day oneWe start on your floor.
UntangleFind the knots.
Business TruthOne answer per fact.
InstallWired into the operation.
OperateWatched after launch.
FieldworkWhat came back.

Business Truth Lehvel Observatory Trust and control

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evidence

Real work, with its limits stated.

18%

of a work week returned at a building-products company, now spent on revenue-building work.

The 18% figure is reported by the company's own team. Lehvel has not audited it, and it is not a promise of the same result elsewhere.

Fieldwork
A building-products company, in its own numbers.
Guided quote pilot
A window and door supplier, client pilot.
Build log
Every ship, dated, including what failed.

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What we study, and what we publish about it.

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Research
What AI says about a business, and what it costs.
Labs
Experiments on real work, with their status.
Learn
Guides to business information and AI answers.
Essays
Based on What?
Latest
What we publish, day by day.
Upstream newsletter
Weekly research, by email.

Company

Who we are and how to reach us.

About Lehvel
Who we are and how we work.
Our approach
From first call to a system that runs.
Discovery call
One hour on the calendar, with live open times.
Contact
Phone, text and email.

888-846-7772

Talk to Lehvel

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Lehvel · Mission 01

I build AI systems that win more jobs.For owner-run trade businesses.

I learn how work comes in today, then set up AI that answers every lead, speeds up each estimate and chases the follow-up. And I keep it running.

Talk to Jason Read the plan

Flight data · first client · first 60 days

Proven in flight.

12days
until the first organic lead arrived
90→5min
for one 22-page invoice, before and after
≈18%
of each work week handed back to the team
ChatGPT
named them, according to their buyers

Made for shops where one job is worth thousands: windows and doors, roofing, HVAC, remodeling, building supply.

Source: our first client, a building-products company, in its first 60 days with Lehvel. Time figures are its own team's report and ChatGPT mentions its buyers'; Lehvel has not audited them.

Who we build for

What we see in businesses like yours.

Four kinds of company share the same problems: jobs that start with a call, facts spread across systems, and owners who are still the system of record.

Trades & field services
Plumbing · HVAC · Electrical · Roofing · Garage doors · Tree service · Landscape · Painting
The owner is the estimator, the dispatcher and the person who answers the phone. The website says one thing about hours and services; Google and AI answers repeat another.
3 of 4 businesses in our September study contradicted themselves on their own website.
Building products & distribution
Windows & doors · Building supply
Price lists and spec sheets live in PDFs, inboxes and one person's head. Quotes wait on whoever knows the part numbers.
A 22-page invoice that took about 90 minutes now takes about 5.
Commercial & specialized services
Fleet repair · Towing & recovery · Specialty services
Fewer, larger jobs, each won on the first call, a fast estimate and the next update. One person usually carries all three.
In the same study, AI answers named the business in 13 of 13 questions asked by name, and 6 of 12 asked for the best provider.
Multi-location & local operators
Multi-location operators · Dealers & dealer networks
Several locations telling one story, and the name, address and phone drifting between them.
4 of 4 businesses in the same study had a name, address or phone conflict across site, Google and directories.

Outside these four? Ask anyway. The first conversation runs the same way.Talk to Jason

Mission plan

The master plan.

Four steps. Step one never changes.

Step 01Sit with the owner and follow one job from first call to signed contract.
Step 02Find where jobs slip away: missed calls, slow quotes, no follow-up, a thin Google listing.
Step 03Wire AI into the tools your crew already uses to close each gap.
Step 04Watch the numbers every week and keep what works.

Then do it for the next owner, and the one after that.

First principle: the best data entry is the kind nobody does.

Start at step one

How we use AI

AI does the grind.A person makes the call.

Nothing reaches a customer without a person's approval. We check every result against the data your staff already trust, and one named person owns each system.

AI

Reads supplier sheets, invoices and quotes
Retypes them into the systems you run
Compares every copy of a fact
Drafts the fix and the listing

A person

Walks the floor and asks why
Decides what is true
Approves each change
Signs off what ships

ConfirmedThe fact, its source, who confirmed it and when.
ApprovedConnected systems change only after a person says yes.
HeldA fix counts only when a separate check shows it held.

What AI says about Lehvel right now

Asked ChatGPT 20 questions about Lehvel and its field; 8 answers mentioned Lehvel, 18 claims matched Lehvel's stated facts and 0 conflicted.Lehvel Observatory run 22, Lehvel's own org only; Claude not reached this run · Nov 5, 16:29 UTC · How this is read

Independent AI assistants decide their own answers, and search engines decide their own rankings. Lehvel controls neither. We work on your facts, your systems and what can be checked.

Day one

We start on your floor.

We spend time with your leadership and the people who do the work every day.

How an engagement runs

Business Truth

One answer per fact.

Each product, spec and policy gets one confirmed answer, with its source, who confirmed it and when.

How Business Truth works

We connect what depends on those facts: catalog, quoting, accounting and your website.

One fact, three copies that disagree, one confirmed answer every system reads

Business Truth
Distribution
Observation
Remediation
Verification
Governed Action

Scoped engineering

Transmission

The pitch, unedited.

Press play. Drag the waveform to skip ahead.

The Lehvel pitch

Based on What?, the pitch

Your company can spend 20 years building a reputation,

Recorded by Jason Murphy: a reading of Based on What?, October 9, 2026.
Feeds: Lehvel's own public pages, recorded November 5, and a client's floor, shown with the owners' permission; filmed by Jason Murphy, October 2026.

Field films