Video note · Nov 10, 2026
From one conversation to a running system.
Decades of information, spread across spreadsheets, Google Drive and Outlook. Only a slice of it ever made it onto the website.
We start by sitting down with the owner. Circleback records the conversation and keeps the notes, and those notes become the first wireframe of the new site.
Everything we learn goes into one working tree in GitHub. That is where the business's information lives. We build on Next.js and publish through Vercel, so new work ships the day it is ready.
Then we keep checking what ChatGPT and the other AI assistants say about the business, because that is where a lot of buyers ask first.
One long conversation with the owner becomes a stack of short videos and posts in their own words. After that it starts to run like a machine.
Or tell us what’s stuck.
Jason reads every request and replies by email.
More video notes
From the floor.
- Your information doesn't agree with itself.Most businesses Jason talks to keep their information in several places at once: the website, the quoting software, a stack of documents, somebody's spreadsheet. Those places don't agree.Nov 6, 2026
- Get your catalog out of the PDF.If you sell building materials, Jason's advice is to take every PDF, catalog and spec sheet you have and turn it into text a machine can read.Nov 6, 2026
- The assistant that reaches you first.Walking into the office this morning, Jason got a notification from Muse, the AI assistant he uses.Oct 30, 2026
- Your Business Profile has a new reader.Google's Gemini app now connects to Google Business Profile.Oct 29, 2026
- Six weeks with a building-products company.Their website had been offline for years. The developer was gone, and nobody told the owners.Oct 29, 2026